The story of 'A'

For every beginning, there is a second chapter. Same holds true for PAI, the second chapter or should I call the adhesive of PAI is ‘A’. ‘A’, normally she, YES ‘She’, is like a dormant volcano about to burst. I can tell a long tale here, but in our heart, for PAI, she is the woman that makes it a success.

Again an MBA by profession, she is one who keeps the bond working between all of us. She is the one who makes the quote of “One for all & all for one” a truth for PAI Knowledge Enterprises. By nature she is very demanding, and this nature of hers has contributed tremendously in our concern, by making sure that we meet our targets every time.

From the day PAI registered its first client and first writer, it was her strength that kept those going. Today, we still have those two precious jewels with us. Again, ‘A’ is neither related to ‘P’ or ‘I’ but yet commands a relationship everywhere, Thus becoming an integral part of PAI.

Today, when PAI has transformed into PAI Knowledge Enterprises, we look at her and wonder whether we would have come this far, if this adhesive ‘A’ was not there with us!!

The story of 'P'

"P" - The first part of PAI(www.paiknowledge.com)

A young enthusiast, ready to take on the world, 'P' is the starting of PAI. Although the content part comes later in the life of PAI, 'P' was the motivating force behind the enigmatic begining of PAI Knowledge Enterprises. An MBA by profession, 'P' always wanted to do something the world has never seen. He wanted to make a difference, a difference strong enough to give him whatever he desired for. Always passionate about what he did, he actually complemented the stone laying of PAI Knowledge enterprises.

Life always shows the ups & downs with a unique ending. Here the ending is yet to come ( Picture abhi baki hai mere dost) or is here but delayed. What ever the reason be, Life will always give enough for the time, but 'P' wanted to get more. Once the idea conceptualised in the mind of PAI, 'P' made sure that it remains alive. He worked as the gatekeeper, one who acts as defender in theory of groups.

As time went by, though everyone knew the importance of making it happen, he always felt that it has already happened. This made sure the other partners grew bold and worked..worked..worked...until all of them including 'P' had to grab the pillow.

'P' was not related to either 'A' or 'I' , but had a strong presence in their lives, making it a little bit easier for the whole of PAI to not only understand each other but do what they never once thought of doing. PAI changed to www.paiknowledge.com (PAI KNOWLEDGE ENTERPRISE).

PAI transformed into a premier content writing firm, with content writers, clients, partners, advertising, media, blogs, ..... all came into the life of PAI. Ideas never stopped, they flowed and are still flowing. Content writing became the most important aspect of the life of PAI Knowledge Enterprises. It not only made them cash rich but gave them so much satisfaction within.

PAI or should i call it "Pure Alphabetic Intelligence"

The story of Content Writing

Content writing is in my opinion one word, which has changed the way we see websites and web promotions today. A decade ago when people told me that we are doing content writing, I knew it to be a passtime activity they chose to pursue, but today it has taken not only me but the whole internet fraternity by a storm.

So when I and my friend were sitting one day playing a word building game, I accidently made the word content and he added writing to it. It immediately drew our attention towards a gripping discussion on content writing and its authority in the marketing world today. The discussion continued enlisting all the "goods" and the "bads", the pros and cons of the new and emerging concept, while a third friend of ours was listening quitely in one corner of the room.

The long discussion ended up making our minds dwell upon the matter and thus resulting in a lull in our lengthy speaking sessions giving a well deserved break to our ears. So when our third friend suddenly broke the silence, it startled us both, like we were day dreaming or something. She suggested that if we knew so much about content writing why not we experiment with it!!!

Hence started the begining of a new thought. A thought that is now a reality where we three are at the top of our dreams.

Yes, we struggled!! We struggled a lot, to the extent that sometimes we worked for a full 24 hours and yet were determined to do the rest of the work. Today, we are doing well, we have grown in leaps and bounds, but still We Can Do More!!!!!!!